King Price is the first (and only) insurer to offer car insurance premiums that decrease monthly as cars lose value. They also offer a wide range of other personal, as well as commercial and life insurance products, like specialised cover for farming, engineering and marine risks, and first-to-market life, funeral and other long term solutions for South African issues.

This innovation, coupled with the positive impact that King Price has on its communities, is exactly what Gideon Galloway (CEO of King Price) envisioned when he established the company in 2012. They disrupted the industry then with their industry-first decreasing premium model, and still continue to do so today.