Safari Outdoor is the largest retail player in the hunting industry and is exploring opportunities to expand its retail outlets to more key locations. Safari Outdoor has five retail outlets (Stellenbosch, Johannesburg, Pretoria, Boksburg and Roodepoort), and two wholesale businesses based in Pretoria.

Safari Outdoor retail outlets stock a wide variety of top-rated local and international hunting brands, and offers the full range of needs of both the hunter and the outdoor lover, such as hunting rifles, clothes, boots, binoculars, scopes, books, bags, etc. The range extends to the entire family.

Fledge invested in Safari Outdoor in March 2011.